Blogging has been a trend for a very long time. People have been blogging about their life, technological advancements, healthcare, and much more. But it is not easy to set up a blog and keep it running. And it is even more challenging to make money off it.
Most bloggers rely on traffic from Google or various social media. But unless your blog comes at the top of the results, it is hard to attract traffic. People hardly go beyond the first or second page of results.
For your blog to be successful in 2020, you need to follow certain tips and techniques to compete with popular blogs. This article focuses on blogging for dummies, and it will help you manage blogs better.
Here are some general tips for blogging the boys.
CREATE QUALITY CONTENT FOR THE READERS
Most of the new bloggers go behind having the content keyword-rich but end up with an average or below average article. Yes, keywords help to direct a great amount of traffic to the blog, but the content should be worthy enough to be read.
Ensure that your posts have genuine and wholesome content that may intrigue the readers and make them follow your blog often than not. The right number of keywords and content is necessary for any blog to attract readers.
Your content needs to be unique, and it needs to interest the readers. You can write content that even you may read one day. For any blog to be active, you need to be consistent. You can post every day or a couple of times every week.
RESPOND TO THE COMMENTS AND EMAIL
Any active blog needs to have a comment section and an email address. But just having a comment section is not enough, the writer of the post or the admin of the blog must reply to the comments. It ensures a healthy relationship with your readers. It might solve some of their doubts and even provide you more insight into the posts.
Some users who are uncomfortable with the comment section may contact you via email. They might provide you excellent feedback or praise your posts and even suggest future posts that they would like to see.
That way, your readers are satisfied and happy. They feel valued and respected; hence increasing the traffic gradually.
The main highlight of any blog is not just the content; the design and responsiveness also matter. If your blog looks attractive and functions well, it will attract more readers.
The whole layout of your blog can be unique and choosing the right combination of colors is necessary. The user experience is a key factor for the success of any blog. New users must be able to navigate through your blog easily.
Modern blogs are compatible with all devices such as mobile phones, tablets, and laptops, or PC. It means that if anyone opens your blog on any device, it must be optimized for that device.
Since bloggers mainly rely on Google search traffic, their blogs must heavily optimized for SEO. SEO stands for search engine optimization, and it refers to optimizing your blog so that it appears at the top of search results related to your blog content.
To run any blog, you need to an excellent writer as well as an SEO expert. There are various tutorials on YouTube and various other websites on SEO and taking quick training might help your blog a lot.
DIVERSIFY YOUR CONTENT
Various blogs these days contain diverse content, be it text, audio, or video. There are different types of audiences for every kind of content, and having such diversity helps promote your blog better.
If your blog can reach out to a varied audience, there are higher chances of them clicking on your posts. People follow various blogs for various topics and having all of them covered in one blog is easier and efficient.
You can attach various videos, audio clips, and images from other pages or social media to help support the content.
For your blog to become successful and active, you need to attract traffic, and for that, you need to market your blog on various social media platforms. It can be as simple as having a Twitter handle or Instagram page. Social media marketing is one of the best and easiest ways to make your blog popular.
Managing a blog is like running any business; you need to promote it, sell your content, and retain the readers.
You can post updates about your blog on these platforms and provide the link to direct to your website. That way, you can attract people from all social media platforms and not just from Google search.
USE MULTIPLE PLUG-INS
If you create your blog on WordPress or any other platform, you will be given the freedom to add various plug-ins that help manage your blog better.
Wordpress websites are equipped with multiple plug-ins so that it runs smoothly and provides multiple features to the readers. The admin can integrate various plug-ins that help maintain the posts and even help to polish the content.
Managing SEO also becomes easier, and you can monitor the reach of your posts as well.
BUILD YOUR BRAND IDENTITY
Google search results overlook a regular blog with no profile or contact information for the readers. There are web crawlers that go through your page to look for keywords and other factors that determine whether your blog is worthy of being on the result page.
Along with an attractive web page, you can add a logo, create writer profiles, add a contact information page and invest in a good web hosting service.
Blogging for dummies is not easy, and there are various techniques to follow. Quality content is a must, and you need not focus on quantity.
Once your audience recognizes the quality of your posts, they will automatically help increase traffic from their recommendations.